Business Model Architect is a simple tool that enables your students to work with development of business models with a minimum of – or even without – previous knowledge about business models.

Concept environment:

  • ELEMENTS – a set of 147 cards in 13 categories. Each card represents an option in the business model.
  • BUILDING SITE – a canvas board that organizes the selected cards in a business model.
  • My Business Model – and online checklist to capture and share the physical business model.
  • Additional tools and inspiration for teachers and trainers – (Coming soon!)

What do your students learn?

Business Model Architect is a tangible and visual way to learn about business models. After working with the tools your students will have an answer to the following questions:

  • What are the elements of a business models?
  • What are the different options in each elements of the business model?
  • How can I think out of the box and look for creative business models?

In general your students will have expanded their vocabulary about business models.


What is the level required to play?

Anyone with a basic understanding of business can play, but the concept is developed for university level.
Knowledge about the concept of business models is not required, but an introduction to the content of a business model is recommended.

How many students can play?

Business Model Architect is recommended for groups of 2-4 people, so the number of group members is flexible.

It can also be applied for individuals, but an important value lies in the group discussions.

In a class setting it is possible to let until 10 groups work simultaneously, since the game requires a minimum of instructions and guidance.

Before you start playing…

Before your students start building a business model with the Business Model Architect concept it is necessary that they:

  • Have defined a core product or service that they want to build the business model around.
  • Have defined who the target customers should be.

How to play?

Building a business model with Business Model Architect works like this:

  1. Place the BUILDING SITE on a table get the team seated around the board.
  2. Place the cards around the board according to categories and colours.
  3. Choose one or more cards in each category (and subcategories) for your business model.

When you choose cards in a category:

  • Take the cards in the category (or subcategory) and let a team member read out the cards one by one and pick cards that you want in your business model


  • Spread out the cards in a category in the center of the BUILDING SITE and discuss which cards should be in your business model.

A good guideline is that you should have 3 hours to work on the business model.

This includes some time for instructions in the beginning and some time for conclusion at the end.


How to think out of the box?

When the business model is finished and cards are selected for all categories, it is easy to give a think-out-of-the-box-challenge:

  1. Give the cards that are not used in the business model to another group.
  2. Let the other group pick three (preferably random) cards from different categories.
  3. Ask the group who made the business model to discuss what their business model would look like if they had to implement the three random cards.

This little exercise will sometimes just be fun, other times it will lead to brilliant and original/innovative ideas.