How do you GET, SERVE, KEEP and GROW your customer relationships?

If your product is ready, it is time to build your sales machine.

GET customers

First step is defining how you intend to GET customers. How do you want to make it easier for them to say YES?

SERVE customers

Second step is defining how you want to SERVE your customers. How do you handle the actual buying process?

KEEP customers

Third step is defining how you want to KEEP your customers. How do you want to make it more inconvenient or costly to switch to a new vendor?

GROW customers

Fourth step is defining how you want to increase the lifetime value of your customer. How do you want to make each customer a bigger customer over time?

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