Why are your customers buying your solution?
One of the first things, you want to define in your business model, is your offer – what do you sell? Or rather what do customers buy?
Notice the two-sided question. It is probably easy for you to say what you sell, but do you actually know why your customer will buy?
When you buy a holiday package, the travel agency may be selling a flight and a hotel room, but what you are buying is probably something like a week’s relaxation and fond memories … or for my own part, the possibility of a week of cycling in good weather, when the snow lies thick in Denmark.