Product
Customer value
Productivity
We improve our customer's productivity by enabling them to work faster or more efficiently.
Simplicity
We make life simpler for our customer.
With our product/service they can do certain things in a simpler way live a simpler life.
Positioning
Low cost
We position our product as a cheaper and stripped down version of an existing solution.
It is just enough to please a certain customer segment who are unwilling to pay the price of current solutions.
New market
We position our product as a completely new solution that is not like anything on the market today.
We offer something that customers were not aware that they needed.
Price level
Market price
We sell our product at a price close to the general market price.
Customers will perceive our price as neither high nor low, but close to the ususal price level in the market.
Experience cycle
Sales
Customers
Customer Relation
Get
Serve
Self service
Our customers serve themselves with minimal assistance from our staff.
Community
Our customers are interacting and serving each other through contact on our platform.
We mainly facilitate the platform so our community can interact seamlessly.
Keep
Grow
Product development
We grow our customer relations by developing or adding new products over time - or by developing new and upgraded versions of existing products.
Channels
Direct sales force
We are selling directly to the end user with our own sales staff.
Distributors
Our products are sold through distributors and resellers who buy our products and resell them to retailers or dealers.
Organisation
Resources
Tangible
Location and site
Our key resource is location.
Investing in the right location - or a large enough site - for our business activities is a key to our success.
Machines and equipment
Our key resources are machines, equipment and other hardware.
Investing in the right machines, equipment and hardware is important for our business
activities.
Financial
Human
Management team
We will succeed because we have an ideal management team.
Intellectual
Activities
Value chain
Training and education
We train and educate people.
Managing standardized training and education concepts is our key activity.
Workshop
Events
We organize special and unique events for our customers.
Developing and managing events is our key activity.
Platform
Product platform
We provide a product as a platform where other companies can develop add on products or applications.
Making it easy and attractive to develop product or applications for our platform is our key activity.
Partnerships
Finance
Revenue
Product sales
We create income by selling our products and services for money.
Advertising
We create income by selling advertising space or time on our platforms.
Price model
Pay per use
The price of our product/service is a specific amount per use.
The more customers use our product/service, the more they pay.
List prices
Our prices are fixed prices defined in a price list.
Costs
Wages
Our staff costs are a relatively high compared to competitors.
Either because of labour intensive activities or because of relatively well paid employees.
to “Jio”
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