Take a Business Model Canvas and a set of Business Model Out of the Box-cards (BASIC or ADVANCED).

Pick a random card of each color.

Put them on the business model canvas where they belong.

Try to build a story of a business model based on the cards – look for consistent patterns.

If it is possible, you are lucky – or very creative. If not, here are your options:

 

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Variations: Can be done completely open, where you have not defined the business in advance, or it can be done with a certain problem, solution or industry in mind.

The purpose is to discover opportunities the would be very unlikely to occour in a rational discussion.