Take a Business Model Canvas and a set of Business Model Out of the Box-cards (BASIC or ADVANCED).
Pick a random card of each color.
Put them on the business model canvas where they belong.
Try to build a story of a business model based on the cards – look for consistent patterns.
If it is possible, you are lucky – or very creative. If not, here are your options:
Variations: Can be done completely open, where you have not defined the business in advance, or it can be done with a certain problem, solution or industry in mind.
The purpose is to discover opportunities the would be very unlikely to occour in a rational discussion.