Make groups of 3-4 people.

Pick a challenge for your business model.

Take a set of Business Model Out of the Box cards.

Build three different business models with one card in each color to define the busienss model.

You can only use a specific card in one business model.

Build a story that explains each business model.

Lifeline: Your are allowed to add up to three selfmade cards to your business models in total.


Tell your business stories to others.

Point out inconsistencies in the business models.


Vote for the most innovative business model.



Each complete business model gives 10 points.

Each selfmade card subtracts 5 points.

Each inconsistency subtracts 5 points.

Most innovative business models recieve 25, 15 and 10 points.