A set of 147 cards in 13 categories each representing options for each element of you business plan. Each category has a different colour, so the business model structure is built into the cards.

The cards also include new trends in business models like open innovation, gamification, freemium, crowdfunding, multisided platforms etc.

Build your business model by picking one or more cards in each category. You don’t need more space than for a game of solitude.

7 Customer Value cards
6 Positioning cards
4 Price Level cards
6 Experience Cycle cards

5 Customers cards
25 Customer Relation cards
11 Channels cards

24 Resources cards
19 Acitivities cards
8 Partnership cards

11 Revenue cards
12 Price Model cards
9 Cost cards


Buy | See cards

How to build a business model with Business Model Architect

In the video below you can see how you can build a business model with the Business Model Architect tools…